MARKETING: AUTOMOTIVE
by Tanya Gazdik on Feb 28, 11:00 AM
It's the story that keeps on growing. While a settlement with Japanese auto parts maker Takata Corp. and its faulty airbags was expected this week, it's possible there could be further repercussions for automakers who used the faulty equipment.
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Feb 22, 8:00 AM
Along with buying a house or funding a college education, purchasing a vehicle is one of the biggest layouts of cash most consumers will make. Unlike the house or education, it's a purchase that fills buyers with much more anxiety and stress.
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Feb 14, 1:00 PM
I was very excited to watch the first episode of "Detroiters," the new show on Comedy Central about two of my favorite things, Detroit and advertising.
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Feb 8, 1:30 PM
It is consistently one of the nation's largest auto shows in terms of consumer attendance, and that's nothing to sneeze at.
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Feb 1, 3:28 PM
It's a little late for automakers to alter their course for this year's Super Bowl, but perhaps it's not too early to start thinking about next year.
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