• MARKETING: AUTOMOTIVE
    Will Automakers' Brands Suffer From Airbag Accusations?
    It's the story that keeps on growing. While a settlement with Japanese auto parts maker Takata Corp. and its faulty airbags was expected this week, it's possible there could be further repercussions for automakers who used the faulty equipment.
  • MARKETING: AUTOMOTIVE
    Taking The Anxiety Out Of Buying A Vehicle
    Along with buying a house or funding a college education, purchasing a vehicle is one of the biggest layouts of cash most consumers will make. Unlike the house or education, it's a purchase that fills buyers with much more anxiety and stress.
  • MARKETING: AUTOMOTIVE
    Chrysler Figures Prominently In 'Detroiters'
    I was very excited to watch the first episode of "Detroiters," the new show on Comedy Central about two of my favorite things, Detroit and advertising.
  • MARKETING: AUTOMOTIVE
    Windy City Promises No Shortage Of Vehicle Reveals
    It is consistently one of the nation's largest auto shows in terms of consumer attendance, and that's nothing to sneeze at.
  • MARKETING: AUTOMOTIVE
    Not Every Vehicle Deserves A Super Bowl Spot
    It's a little late for automakers to alter their course for this year's Super Bowl, but perhaps it's not too early to start thinking about next year.