• MARKETING: AUTOMOTIVE
    As Mustang Gallops Overseas, Muscle Still Matters
    If you visit the Monticello Motor Club race track near New Paltz, N.Y., there's a good chance the track is packed with affluent guys with Lambos and exotics roaring around the track. Or somewhat less affluent guys in muscled-up mass market sports cars - Miatas, Mustangs, 'Vettes and the occasional Viper. One of the guys who was there, a reporter, related how, when in Europe for a press event, he dropped by a racetrack near Monaco to test drive some cars.
  • MARKETING: AUTOMOTIVE
    Cars Plus TV Shows Equal Social Buzz, But For Whom?
    Just as we are approaching a moment where the term "digital media" is pleonastic, we may also be arriving at a place where social media is just as redundant. And we're certainly at the point where second screen is an archaism. Most people most of the time are online on their phones, and the experience of the Internet is through the little portals: apps that also have social capability. I was using Waze recently to find out about a horrific traffic jam (wasn't driving) and was able to "speak" with drivers also on Waze in my relative vicinity.
  • MARKETING: AUTOMOTIVE
    More Online Means More Offline, At Least With Cars
    Dealers need to "accept and embrace this practice as the new status quo and provide complete transparency with price, value and product offering in order to build trust with these savvy new-vehicle shoppers. If not, dealers could lose these customers to the competition."
  • MARKETING: AUTOMOTIVE
    What's At Stake When Hyundai Loses Bridges, Gains Rudd
    What's in a voice? For automakers, a lot. But let me be clear about something. I don't mean a spokesperson, but a speaksperson: not someone who appears in ads to tout the products, la Matthew McConaughey and Lincoln, but just the voice in all of the ads. The brand's voice.
  • MARKETING: AUTOMOTIVE
    Big Bikes, Big Sky, And The American Dream
    We live in big cities, but yearn for wide open spaces, whether or not we could live there for more than a week before going crazy. Harley-Davidson and Best Western invited five journalists out to Montana to ride motorcycles through the state, including over the Going to the Sun Road and into the vast Martian landscape east of the Continental Divide.