Speaking on the “What Does Premium Mean Today” panel at MediaPost's Marketing Automotive Conference, Edward Loh, Editor-in-Chief, Motor Trend walked through what he considered to be the
pillars of creating and maintaining a premium brand. Particularly for newcomers in the luxury/premium space, authenticity and consideration for consumers' needs are crucial in combating a lack of
legacy or clout.
Check out the rest of our Marketing Automotive Conference stream here: