In a discussion on analyzing data to flesh out the nuances of human behavior, Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton Issacson argued that within the multicultural space,
being able to work a spreadsheet is not enough. Having the background to understand the intricacies of consumer culture is just as important when trying to strategize around data.
Look at what else
Rochelle Newman-Carrasco and her panel had to say at the Marketing Automotive Conference here.