The Need for Cultural Competency While Data Mining

In a discussion on analyzing data to flesh out the nuances of human behavior, Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton Issacson argued that within the multicultural space, being able to work a spreadsheet is not enough. Having the background to understand the intricacies of consumer culture is just as important when trying to strategize around data.

Look at what else Rochelle Newman-Carrasco and her panel had to say at the Marketing Automotive Conference here.

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