Recreational vehcile company Airstream is adding a mobile app to support its "Live Riveted" campaign to tout its iconic aluminum travel trailers. The company says the iOS and Android app serves as
a portal for users to engage with each other and the brand by sharing "riveting" aspects of their lives.
The social-centric app includes Airstream’s Live Riveted Manifesto is and
accompanying video. A weekly photo challenge to users; a consumer sourced platform for “riveting” adventure ideas; a Social channel; photo sharing; blogs; branded gear catalog; Airstream
event calendar; and dealers.