• by Karl Greenberg , November 14, 2013

Recreational vehcile company Airstream is adding a mobile app to support its "Live Riveted" campaign to tout its iconic aluminum travel trailers. The company says the iOS and Android app serves as a portal for users to engage with each other and the brand by sharing "riveting" aspects of their lives. 

The social-centric app includes Airstream’s Live Riveted Manifesto is and accompanying video. A weekly photo challenge to users; a consumer sourced platform for “riveting” adventure ideas; a Social channel; photo sharing; blogs; branded gear catalog; Airstream event calendar; and dealers.