That's up from 67% last, according to the new 2011 Online Influence Trend Tracker from Cone Inc., a Boston-based cause-related marketing firm.
"Negative information is now just as powerful as positive information," Mike Hollywood, Cone's director of new media, tells Marketing Daily. "For marketers, that means that leaving your head in the sand and just letting people make negative comments, isn't working any longer. ...
CNN said it would continue run Zite as an independent, standalone business and that CEO Mark Johnson would continue to run the company’s day-to-day operations in San Francisco. He will report to KC Estenson, ...
Fellow 2011 inductees include:
Jonny Bauer, head of strategy, Droga5
Carolyn Everson, vice president-global marketing solutions, Facebook
Eric Hadley, general manager-worldwide marketing BING and MSN
Amy Powell, executive vice president-interactive marketing & film production, Paramount Pictures
Iain Tait, global interactive executive creative director, Wieden + Kennedy
Hamdi Ulukaya, CEO, President and Founder, Chobani, Agro Farma
The study looked at the capabilities of some of the largest cross-channel retailers (excluding Walmart), and found that just 12%, for example, had the capability to access a customer's pending web order in store.
"And two years ago, when we did this study, only a small percentage of retailers allowed customers to purchase an item online and return it instore," Mark Fodor, CEO of ...
Grey Goose says it has also commissioned an eight-foot tall replica of the cocktail's souvenir cup filled with official US Open tennis balls (meant to evoke the drink's melon balls.) A text-based promotion lets consumers attending the US Open guess the number of tennis balls in the cup.