• FCC Enacts Sweeping Open Internet Rules
    The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating online fast lanes.
  • Nick.com Visitors Seek To Revive Privacy Case Against Google And Viacom
    Representatives for a group of young children are appealing a judge's decision to dismiss a lawsuit accusing Google and Viacom of violating a federal video privacy law.
  • Coca-Cola Talks "Total Market" Multicultural Marketing
    Segmenting remains a natural component of multicultural marketing. Yet, top brands increasingly want separate units to share insights, and a broader strategy. It's a "total market" according to Juan Pablo Gonzalez, Senior Brand Manager of Hispanic Marketing at Coca-Cola. Among other benefits, "It gives up an opportunity to share resources," Gonzalez told attendees of MediaPost's Engage: Hispanics conference, on Tuesday. It also gives Coca-Cola the ability to establish "relevant connections [among] multicultural markets," Gonzalez said. Among other collaborations, that requires an integration of agencies, joint briefings, shared insights, while adhering to a broader strategy that starts at the c-suite level, …
  • "50 Shades Of Skin" Isn't The Way To Approach Multicultural Markets
    When approaching multicultural consumer segments, marketers shouldn't go thinking about "50 Shades of Skin," according to Xavier Turpin, Director of Multicultural Marketing at Dunkin Brands. "It's wrong to label all these segments based on skin color," Turpin told attendees of MediaPost's Engage: Hispanics conference, on Tuesday. "What's more important is to put some context into who the consumer is." It's more about culture, because, as Turpin put it, "Culture is the language of marketing." Also, he said, targeting by culture is by far the most "efficient" way to segment multicultural markets. At stake, as Turpin points out, is 40% of …
  • Finding programmatic revenue -- or lead-generation value
    Programmatic may yield too low cost per thousand prices for many publishers. Still, others who even sell premium video inventory find value. During a OMMA Miami panel, Daren Trousdell, founder/chief executive officer of OneUp Sports says: “Programmatic is a lead-generation tool for us; we can see who is bidding on the inventory.” And, with that knowledge, Trousdell looks for ways to bridge the pricing gap. Paul Rostkowski, president of Varick Media Management, says overall its not always the small marketer looking at lowest cost versus say consumer product marketers: “To us all users are worth …
  • Audi Taps MUH-TAY-ZIK I HOF-FER For Social
    Audi of America has tapped San Francisco-based MUH-TAY-ZIK | HOF-FER as its social media agency. Audi says it choose the agency Audi after seeing their work for clients like Netflix, Golden State Warriors, and Slavery Footprint.
  • FCC Chairman Unveils Plan For 'Strongest Open Internet Protections' In Agency's History
    Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose that the agency declare broadband service a utility, in order to enact "the strongest open internet protections" in the agency's history.
  • FCC Chief To Propose Nixing Muni-Broadband Restrictions
    Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose invalidating state restrictions on municipal broadband networks.
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