A week after announcing the launch of Sponsored Updates, LinkedIn is extending the new ad format to all marketers through its self-serve ad platform. The ads appear in users' news feeds across desktop, smartphones and tablets and in 200 countries and 20 languages. Sponsored Updates are available on a CPM or CPC basis and provide for targeting and "an advertising budget of any size," according to a LinkedIn blog post today.
Google on Monday announced relaunching the Zagat Web site along with its iPhone and Android apps. For the first time, it’s also offering free access to the venerable restaurant review and ratings site with no registration required. The updated version of Zagat, which Google acquired in 2011 to upgrade its local listings, initially focuses on nine cities: Boston, Chicago, Los Angeles, New York City, Philadelphia, San Francisco, Washington, D.C., and Austin, Texas. But it plans to expand that total to more than 50 U.S. and international destinations, as well as areas like shopping and hotels, in the coming months. ...
New York-based Omnicom Group and Paris-based Publicis Groupe are in "late-stage" merger talks, according to a report by Bloomberg published Friday evening. The agency holding companies are two of the four largest companies in Adland, the other two being WPP and Interpublic Group. A Rep at Omnicom declined to comment on the report and a Publicis Groupe rep couldn't be reached for comment. Bloomberg attributed the merger speculation to an unnamed source. There was skepticism in the analyst community that the merger would take place.
Yandex co-founder Ilya Segalovich passed away from Cancer Thursday.
Ocean Spray Cranberries, Inc. has appointed Thano Chaltas as its first global chief marketing officer.
The royal baby has a name - George Alexander Louis. If you are or were a Seinfeld fan, you should remember that there was a character named George Louis Costanza. Seinfeld wisely capitalized on the name similarity to remind everyone that even in re-run mode, the show can still deliver a laugh.
Tablets are becoming increasingly popular devices for catching up with the news, especially among women. The proportion of news consumers who use both a tablet and smartphone for news consumption more than doubled to 46% in the first quarter from the year-earlier period, according to a new study by the Donald W. Reynolds Journalism Institute. At the same time, the share of those who used a smartphone only to follow the news fell to 45% from 75% a year ago, while tablet-only users increased to 9% from 4%. The increase in people getting news on both a tablet and ...
The self-regulatory group Digital Advertising Alliance today is unveiling its long-awaited new mobile privacy code.
Toy marketing giant Hasbro has just issued an RFP for a consolidation review of its global media agency assignment. Word of the review comes several months after the Pawtucket, RI-based company added two new senior management posts. In February it elevated company veteran David Hargreaves to the position of executive vice president corporate strategy and business development. At the same time, it appointed another veteran at the firm, Weibe Tinga, to the post of Chief Commercial Officer. Tinga has been tasked with overseeing all of the company's commercial activities across North America, Europe, Latin America and Asia Pacific. The global ...
Austin-based T3 has promoted Ben Gaddis to Chief Innovation Officer from vice president-innovation and growth.