LinkedIn Extends Sponsored Updates To All Advertisers

A week after announcing the launch of Sponsored Updates, LinkedIn is extending the new ad format to all marketers through its self-serve ad platform. The ads appear in users' news feeds across desktop, smartphones and tablets and in 200 countries and 20 languages. Sponsored Updates are available on a CPM or CPC basis and provide for targeting and "an advertising budget of any size," according to a LinkedIn blog post today.

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