Ocean Spray Cranberries, Inc. has appointed Thano Chaltas as its first global chief marketing officer.
Chaltas was most recently CMO at WellPet, LLC, a producer and marketer of premium, natural food for pets, where, according to Ocean Spray, he drove record revenue and growing market share across all brands.
Chaltas also spent 13 years at Kraft Foods Group in roles with increasing brand and customer marketing responsibilities across several divisions, including beverage, snacks, coffee and cereal. He worked on alliances with top media and sports properties and managed brands including Post, Kool-Aid and Maxwell House.
“As the world’s leading producer of cranberry juices, juice drinks and dried cranberries, and the best-selling brand in the bottled juice category, Ocean Spray is creating the global CMO position to further leverage our great brands, talent and innovation in order to drive global business growth,” said Randy Papadellis, president and CEO of the grower-owned cooperative.