Digital marketing services company Silverpop has introduced a mobile SDK (software development kit) meant to help companies deliver customized experiences through their mobile apps.
The SDK called Mobile Connector provides more personalized offers, notifications and content based on a users’ expressed interests and
preferences over time.
Besides in-app behavior tracking, the SDK also offers integration with Silverpop’s automated marketing platform
to track app interactions and time spent, audience segmenting for sending push notifications, embedding links in emails and texts driving to in-app features, and individual targeting for one-to-one
communication.
Mobile Connector is only available to customers of Silverpop’s Universal Behaviors offering aimed at helping marketers
create personalized campaigns in real-time.