Under Armour Taps Athletes For New Winter Line

Under Armour has a new TV spot, “Under Armour Makes You Better,” and new Winter Olympics uniforms for U.S. Speedskating, U.S. Bobsled and Canadian Snowboarding, including the evolutionary Long Track Speedskating skin developed in partnership with Lockheed Martin.

The latest element of the "I WILL" campaign features Vonn, Brown, Shani Davis, Cam Newton, Jordan Spieth, Willie Robertson (Duck Dynasty) and the US Bobsled team and touts the company's ColdGear Infrared marque.

Co-branded with Dick's Sporting Goods, the spot is narrated by Plank, NFL. A montage shows athletes battling extreme conditions and frigid temperatures using Armour's new ColdGear Infrared apparel line. The ad breaks on Monday Night Football on Nov. 18th when the Carolina Panthers meet the New England Patriots at Carolina. It will continue to run on air and in digital platforms, including ESPN, NFL, Men's Health, Women's Health, Pandora, Stack and many more.

 

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