- Worlds of Sports, Fashion Collide
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, July 21, 2024
Many players are promoting themselves on and off the court and getti ...
- 'The Washington Post' Hires Herb Scribner As Writer
Publishers Daily, Ray Schultz - Tuesday, April 4, 2023
Scribner, formerly of Axios, will cover breaking news in Features. ...
- Tennis Star Naomi Osaka Signs With Victoria's Secret
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 21, 2021
Tennis star Naomi Osaka announced on her Instagram that she is t ...
- Serena Williams Stumps For Migraine Med
Marketing Daily, Tanya Gazdik - Sunday, September 5, 2021
The multichannel marketing campaign featuring Williams highlights how the drug works f ...
- Iggy Pop Becomes Face Of Unagi Electric Scooters
Performance Marketing Insider, Laurie Sullivan - Friday, August 13, 2021
With a message that highlights individuality, freedom, and liberation from the tyran ...
- UnitedHeath Group, YouTube, Airbnb, Lyft Respond To Racial Strife With Donations
Marketing Daily, Tanya Gazdik - Tuesday, June 2, 2020
UnitedHealthcare Group is giving $5 million to the YMCA Equity Innovation Cent ...
- LeBron Under Fire For Criticizing Tweet Supporting Hong Kong Protests
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 16, 2019
Meanwhile, James' brand sponsors "are staying mum amid [the] firestorm," writes Tam ...
- Medical Device Company Enlists Football Icon Joe Montana
Marketing Daily, Tanya Gazdik - Thursday, July 11, 2019
The four-time Super Bowl champion continues to feel the physical effects ...
- Mtn Dew Kickstart TV Spots Go Inside Kevin Hart's Head
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2018
The spots are part of a year-long brand campaign that includes digita ...
- Infiniti Enlists Basketball Star Stephen Curry
Marketing Daily, Tanya Gazdik - Thursday, June 29, 2017
The athlete's ambition to be at the top of his profession embodi ...
- Big Papi Goes To Bat For Skechers
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2017
The Manhattan Beach, Calif.-based Skechers says David Ortiz, who retired last ye ...
- Can You Hear Me Now, Verizon?
MAD, Steve McClellan - Monday, June 6, 2016
Former Verizon pitchman Paul Marcarelli has switched teams and is now pitchi ...
- The Death Of A Rock Legend/Pitch Man Drives New Campaign Strategy
MAD, Larissa Faw - Monday, January 11, 2016
Dairy giant Valio had signed heavy metal rock legend Lemmy Kilmister ...
- When Life Imitates Art: The Evolution Of Celebrity Brands On And Off-Screen
Marketing: Entertainment, Corey Davis - Thursday, February 26, 2015
Funny how this time of year we are obsessed with the awar ...
- Can Stephen Curry Become The Peyton Manning Of The NBA?
Marketing: Sports, Barry Janoff - Wednesday, February 4, 2015
For several years, it seemed as if Peyton Manning appeared in eve ...
- Bands And Brands, Unite; Just Do It Right
Marketing Daily, Karl Greenberg - Monday, December 1, 2014
In the study, 68% of artist managers cited brand partnerships as ...
- How AT&T Is Using Mobile To Re-Engineer The Dallas Cowboys
Marketing Daily, Sarah Mahoney - Friday, November 14, 2014
"We had trucked in the letters, which are 60 feet high, f ...
- Kia Taps LeBron James As Luxury Ambassador
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Kia isn't the first brand that springs to mind as needing ...
- Hyundai Says Goodbye To Bridges, Hello To Rudd With Sonata Launch
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
Jeff Bridges, the voice of Hyundai in the U.S. for the pa ...
- What's At Stake When Hyundai Loses Bridges, Gains Rudd
Marketing: Automotive, Karl Greenberg - Tuesday, September 9, 2014
What's in a voice? For automakers, a lot. But let me ...
- McConaughey New Spokesperson For Lincoln Motor
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The Academy Award-winning actor will be in TV and digital campaigns, starti ...
- Peak And Danica Patrick Can Guarantee Anti-Freeze
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Peak's Antifreeze and Coolant is putting NASCAR racer Danica Patrick in ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has bui ...
- LG 'Glides' Into March Madness Tourney
Marketing Daily, Aaron Baar - Thursday, March 6, 2014
The electronics brand has enlisted former Houston University standout and former Houst ...
- Under Armour Gets Into Ballet With Misty Copeland
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Sports performance brand Under Armour has athlete spokespersons from football. Now t ...
- Revamped Gatorade Site Aims To Engage Teen Athletes
Marketing Daily, Karlene Lukovitz - Wednesday, November 20, 2013
Gatorade.com now features an interactive section called "The Science of G," ...
- Under Armour Taps Athletes For New Winter Line
Raw, Karl Greenberg - Thursday, November 14, 2013
Under Armour has a new TV spot, "Under Armour Makes You Better ...
- Profiling Charges Fuel Fury Over Jay Z's Barneys Deal
Marketing Daily - Top of the News, Thom Forbes - Monday, October 28, 2013
The rapper-turned-mogul Jay Z finds himself square in the middle of ...
- Farmers Taps PGA Pro Rickie Fowler For Video Series
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
In its latest outlandish effort, via AOR LA-based RPA, the company h ...
- Boston's Pedroia Turns Cartoon For Bank
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 2, 2013
A new TV ad campaign from Boston's Salem Five bank features ...