- On The DL: How To Handle Sidelined Partners
Marketing: Sports, Matt Dzamba - Monday, June 24, 2013
Another exciting NBA season has come to a close, and with i ...
- What Happens When a Company Fires Its Founder/Ad Campaign Star?
Around the Net In Media, Phyllis Fine - Friday, June 21, 2013
It’s a fine line when a company founder also plays the ro ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doi ...
- Emirates, Pele In Cosmos Comeback
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
The original version of the New York Cosmos of the North Americ ...
- Jockey Brings Back The Babe
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Underwear brand Jockey is launching a campaign for a new line ...
- JC Penney Resurrects Coupon Ads In Newspapers
Around the Net In Media, Phyllis Fine - Friday, April 12, 2013
At JC Penney's, it's out with CEO Ron Johnson and back ...
- Nike Acts Quickly On Pistorius
Marketing Daily, Karl Greenberg - Thursday, February 21, 2013
David Steinberg, founder and CEO of Manhattan-based marketing firm XL Marketing, sa ...
- BBVA Compass Launches NBA-Themed Online Banking
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Official Bank of the NBA BBVA Compass (and NBA sponsor since 201 ...
- Golf Shoe, Apparel Brand FootJoy Launches Campaign
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Golf shoe and apparel company FootJoy recently launched a broadcast and pri ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- Harley-Davidson Partners With Kid Rock
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Harley-Davidson Partners With Kid Rock
Raw, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Ann Taylor Brings Back Kate Hudson In Spring Campaign
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Ann Taylor says it is bringing back actress Kate Hudson as t ...
- Armstrong's Admission Will Move Him Off A-List
Marketing Daily, Aaron Baar - Tuesday, January 15, 2013
"He can recover marginally," David Johnston, CEO of public relations agency Strateg ...
- NFL Legend Emmitt Smith Is Lincoln Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
The Super Bowl advertisement itself will also be a first: it's ...
- Macy's Won't Be Thumped By 'Dump Trump'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 14, 2012
Donald Trump, who has been known to treat facts as if th ...
- Martha Stewart Pitches Toyota Avalon
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 5, 2012
Martha Stewart is pitching Toyota's Avalon full-sized sedan under "Martha Stewart's Americ ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...
- Nissan Hits NYC Streets For ING Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Nissan is a major sponsor of the ING New York City Maratho ...
- TaxSlayer.com Backs Dale Earnhardt Jr. In NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Evans, GA-based TaxSlayer.com has renewed its partnership with the Dale Earnhardt Jr.-own ...
- Ball Park Taps NFL Greats For Promo
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Hillshire's hot dog and burger brand Ball Park has tapped NFL grea ...
- Joe Montana Relaxes In Skecher Spokesman Role
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
The former NFL quarterback will star in his second commercial for t ...
- Chrysler Bespoke Evokes Varvatos
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
Chrysler brings fashion to the Chrysler 300 sedan with a limited-edition versi ...
- Neil Armstrong, Ultimate First Mover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
Ira Kalb, professor of marketing at USC, and head of Kalb &am ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- Cute Dog Named Boo Signs With Virgin
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 21, 2012
Boo, a 6-year-old Pomeranian dog with Hallmark Card cuteness, is now offici ...
- Eli Manning Backs BankPlus
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
A new ad campaign plays with the idea of NFL star E ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- Gardner Becomes Wisk's 'Sweat Ambassador'
Marketing Daily, Aaron Baar - Thursday, August 2, 2012
Sun Brands' Wisk Deep Clean has partnered with former Olympic gold a ...
- Ford Lands Ryan Seacrest For Fusion Campaign
Raw, Karl Greenberg - Tuesday, June 26, 2012
Ford, which by now could publish a playbook on social-media launch campaig ...