- Adidas Launches Feather 2
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Adidas is launching a 6.7-ounce adizero Feather 2 shoe. Like the just-launch ...
- Duracell Signs Deal With NFL
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
Procter & Gamble's Duracell has signed a multi-year sponsorship with the Nation ...
- Honda Grabs Super Mario For Indy Push
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
Unless you're into motorcycles or auto racing, you might not think ...
- Walmart Rolls With NASCAR In S.C.
Marketing Daily, Karl Greenberg - Monday, May 14, 2012
Walmart will have a big presence at the NASCAR All-Star race ...
- Ad Council Launches 'Stop The Texts'
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2012
The National Highway Traffic Safety Administration (NHTSA) and the National Ad Counc ...
- Jeep Launches Partnership With USA Basketball
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
Chrysler's Jeep brand has signed to be official vehicle of USA Basketbal ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Comedian Jason Jones Endorses Edge Shave Gel
Marketing Daily, Tanya Gazdik - Friday, March 30, 2012
Edge shave gel is enlisting comedian Jason Jones as the new fa ...
- Spalding Taps Fredette, Chalmers And Singleton
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Sports equipment giant Spalding has brought in Sacramento Kings' rookie Jimmer Fredett ...
- Mission Athletecare Hires Dwight Howard
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Athletic gear maker Mission Athletecare has tapped seven-time NBA All Star, Dwig ...
- Which Celebrity Spokespeople Do Ladies Love?
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2012
A new analysis from Women at NBCU's Brand Power Index reports th ...
- Survey Says...Most Marketable NFL Players
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
Packers QB Aaron Rodgers is the most marketable player in the NF ...
- Russell Athletic Signs Pro Golfers
Marketing Daily, Karl Greenberg - Friday, January 27, 2012
Russell Athletic Brands, LLC, based in Bowling Green, KY has tapped golfe ...
- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...
- Timberlake Tees Off For Callaway
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 24, 2012
What golf advertising needs, according the Callaway creative director Justin Timberlake ...
- P&G Signs Olympian, And Three Stars
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
Procter & Gamble is inking a partnership with Alicia Sacramone, Beijing 20 ...
- Miranda Kerr To Stump For Qantas Airways
Marketing Daily, Tanya Gazdik - Sunday, January 15, 2012
Qantas Airways announced that Australian model and author Miranda Kerr is t ...
- Procter & Gamble Brings Back "Thank You Mom"
Raw, Karl Greenberg - Friday, January 13, 2012
Procter & Gamble, a Worldwide Olympic Partner, is bringing back the 'Tha ...
- 'Modern Family's' Vergara Set For New Diet Pepsi Spot
Raw, Joe Mandese - Wednesday, January 11, 2012
"Modern Family" star Sofia Vergara, who attributes part of the success ...
- Joe Theismann In Supplement Ads
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
Joe Theismann, former NFL quarterback for the Washington Redskins, will star ...
- Harman Kardon Inks JLo As Its Face
Marketing Daily, Aaron Baar - Monday, December 12, 2011
"She really boldly signifies beauty and great sound," Chris Dragon, senior direct ...
- P&G Ivory Taps Melissa McCarthy As Brand Spokesperson
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
Procter & Gamble's Ivory soap brand announced on Monday that Emmy award-winn ...
- Mercedes-Benz Serbia Signs Djokovic
Marketing Daily, - Wednesday, October 5, 2011
Mercedes-Benz Serbia and Montenegro signed a contract with Novak Djokovic to ...
- Celebrity Endorsers: Flying High Or Ready To Crash?
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2011
The jury is still out on whether any of the affiliations ha ...
- Greek Gods Yogurt Inks Karnazes As Spokesperson
Marketing Daily, - Monday, July 25, 2011
The Greek Gods yogurt has signed Dean Karnazes as its new spokesper ...
- Slim Jim 'Saddened' By Death Of 'Macho Man' Savage
Marketing Daily, - Friday, May 20, 2011
The people at Slim Jim are "saddened" by the loss of the ...
- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- Angelina Jolie Is New Face Of Louis Vuitton
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Film star Angelina Jolie will get £4.5 million for being central ...
- Q&A: Video Game Winner Promos Season, Contest
Marketing Daily, Aaron Baar - Monday, April 4, 2011
One year ago, Wade McGilberry was just another gamer living in Semme ...
- Celeb Followers Index High On Advice
Research Brief, Jack Loechner - Thursday, March 31, 2011
According to The Nielsen Company, a celebrity endorser is a valuable ass ...