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P&G Ivory Taps Melissa McCarthy As Brand Spokesperson
- Drug Stores News, Thursday, November 10, 2011 10:43 AM
Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.
The launch and celebrity partnership announcement are all part of the “holistic reinvention” of the brand, which kicked off last month with the debut of modernized packaging and a new advertising campaign.
