- What Evil Lurks In The Hearts Of Tweeters
Marketing Daily - Top of the News, Thom Forbes - Monday, March 28, 2011
Maybe futurist and text-to-speech pioneer Ray Kurzweil can solve the problem ...
- Skype Adding Ads To Calling Service
Online Media Daily, Mark Walsh - Monday, March 7, 2011
Internet calling service Skype is rolling out advertising for the first ti ...
- Aflac Duck Gets A Designer Makeover
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2011
A photo shoot captured the Aflac duck in profile, poised, in flig ...
- Sun Life Financial Signs Golfer Hunter Mahan
Marketing Daily, - Monday, February 7, 2011
The Toronto-based financial services company's first sponsorship deal in the world ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- P&G Taps Kim Cattrall For New Campaign
Marketing Daily, Sarah Mahoney - Saturday, January 15, 2011
The addition of Cattrall, 54, best known for portraying aging sex machi ...
- LeBron James, Marketing Dilemma
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The Miami Heat hoops star has caused a problem for companies li ...
- Study: Celebs (Except Oprah) Ineffective In Ads
Marketing Daily, Tanya Gazdik - Thursday, January 13, 2011
The takeaway for marketers is to "think twice," says Peter Daboll, C ...
- Katie Holmes Is The New Face of Ann Taylor
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Katie Holmes has been snapped up by fashion brand Ann Taylor ...
- Homeless Man Is New Voice Of Kraft Mac 'n' Cheese
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
A Kraft spokesperson says the company saw a YouTube video about T ...
- Pantene Picks Actress To Stump For Brand
Marketing Daily, Tanya Gazdik - Thursday, January 6, 2011
Shay Mitchell, known for her role as Emily Fields on ABC Family ...
- Armenians To Turkish Airlines: No On Kobe
Marketing Daily, - Monday, December 20, 2010
Armenian Americans are protesting L.A. Lakers star Kobe Bryant signing as spokespers ...
- NHL's Alex Ovechkin Joins Gillette Brand Ambassador Roster
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
Procter & Gamble has signed the ice hockey star who plays f ...
- Under Armour Signs Tom Brady To Multi-Year Deal
Marketing Daily, - Monday, November 8, 2010
The three-time Super Bowl champion will appear in various in-store and advertisi ...
- A Forthright Q&A With Subway CMO Tony Pace
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
Barry Janoff sat down with Subway CMO Tony Pace in one ...
- The Good Brand Spokesperson
Marketing Daily, Robert Passikoff - Thursday, October 14, 2010
Just because it's predictable, doesn't mean it isn't practicable, and there a ...
- Go Daddy's Newest Girl: Jillian Michaels
Marketing Daily, - Tuesday, September 14, 2010
Internet hosting company and domain registrar Go Daddy has signed Jillian Michael ...
- With Underwood, Gen Y Gets First Wrinkle Cream
Marketing Daily, Sarah Mahoney - Thursday, September 9, 2010
Looks like it's time for Gen Y to start thinking about crow ...
- 'Miss Coors Light' To Be NASCAR Brand Presence
Marketing Daily, - Thursday, September 9, 2010
According to the company, the winner, Rachel Rupert, is a lifelong NASC ...
- Lindt Ads Serve Up Tennis Star Federer
Marketing Daily, Karlene Lukovitz - Monday, August 30, 2010
The 30-second spot, initially airing in a two-week national flight corresponding wi ...
- 'Mad Men' Stars Shill For Real Brands, Blurring Boundaries
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
...
- ESPN Blocks Anchor As Beer Spokeswoman
Around the Net In Media, Fern Siegel - Wednesday, August 25, 2010
ESPN has decided to prohibit Jenn Brown, who serves as a report ...
- Jockey Int'l. Inks Deal With Tim Tebow
Marketing Daily, - Tuesday, July 27, 2010
Tebow will work with several of Jockey's lines, including the "Staycool" collectio ...
- Levi's Chooses Levi's Girl
Marketing Daily, - Monday, July 26, 2010
Smith will get an immersion course in Levi's marketing with a foc ...
- Captain Morgan Taps Marisa Miller as 'First Mate'
Marketing Daily, - Wednesday, June 30, 2010
Miller will be in digital, point of sale, advertising, social responsibility communicati ...
- Nintendo Takes On World Cup With Wii Summer Games
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Barry Janoff writes that Nintendo is going up against the World C ...
- Strasburg Makes Mark On Field, Now Comes The Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Pitcher Stephen Strasburg struck out 14 players, won the game in h ...
- Detroit Tigers' Galarraga: Pitch Perfect Or Not?
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
"I think the guy has more PR potential now that this uniq ...
- Stork Gets New Look In Vlasic's Biggest Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2010
The campaign features a redesigned stork, considerably slimmer and now three-dimensional. ...
- Oscar Mayer Auctions Wienermobile Adventure
Marketing Daily, Karlene Lukovitz - Wednesday, May 26, 2010
Now through June 4, the Kraft Foods brand is giving everyone t ...