The Toronto-based financial services company's first sponsorship deal in the world of professional golf will feature the Sun Life logo on the side of Mahan's headwear during all competitive events. Financial terms of the deal were not disclosed.
Mahan had one of the most notable seasons on the PGA Tour in 2010, with two PGA Tour victories, eight top-25 finishes, and a spot on the U.S. Ryder Cup Team.
Under the terms of the agreement, brokered with Wasserman Media Group, Sun Life will receive category exclusivity and the right to use Mahan's name and likeness globally. The deal also includes personal appearances, a golf clinic hosted by the PGA Tour star and hospitality benefits.
This isn't Sun Life first effort at sports marketing.. In January 2010, the financial services company acquired the naming rights to Sun Life Stadium, home of the Miami Dolphins, Florida Marlins, and University of Miami Hurricanes. Most recently, Sun Life announced a multi-faceted agreement with the 17-time World Champion Boston Celtics.--Tanya Irwin