• November 8, 2010

New England Patriots quarterback Tom Brady -- who gets almost as much attention from the fashion media as his glamorous wife, supermodel Gisele Bundchen -- has signed a multiyear deal with Under Armour.

The three-time Super Bowl champion will appear in various in-store and advertising promotional campaigns, and the Boston Globe reports he will receive a stake in the up-and-coming athletic wear company, as well.

Brady, who formerly had an endorsement deal with Nike, will wear Under Armour apparel and footwear for training, and the Baltimore-based company says he will debut a customized Under Armour Fierce cleat in games in the near future.