- World Cup Mascots: Borderline Offensive, Oddly Mincing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
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- Progressive's Flo Pushes Brand To 2nd From 5th
Marketing Daily, Aaron Baar - Friday, May 21, 2010
"We generally say the decision process for most categories is 70/30 emotional/ration ...
- Ronald McDonald Is Here To Stay, CEO Skinner Tells Shareholders
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
"Ronald McDonald is not retiring," McDonald's CEO Jim Skinner told a recepti ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- Almay Names Kate Hudson Global Brand Ambassador
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
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- Revlon Taps Kate Hudson For Its Almay Brand
Marketing Daily, - Thursday, May 13, 2010
Her first print and TV campaign is scheduled to break later th ...
- Sports B.O. Is The Sweet Smell Of Success
Marketing: Sports, Barry Janoff - Tuesday, April 27, 2010
The men's grooming category has long been dominated by shaving cream a ...
- Gillette To Sponsor Nascar Sprint Cup Series
MediaDailyNews, - Friday, April 23, 2010
Gillette will sponsor the Nascar Sprint Cup Series race at Pocono Racew ...
- For Weight Watchers, Jennifer Hudson Wins A Losing Battle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
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- Your New Spokesperson: The Tech-Savvy Fashionista
Engage:Teens, Doug Akin - Thursday, April 1, 2010
Forget about hitting teens with circulars and brochures, and start thinking abo ...
- M&M's Top List As America's Most Loved Spokescreatures
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
Those leggy, if somewhat anonymous, creatures who have populated M&M advertising sin ...
- Kia Inks Deal With LPGA, Michelle Wie
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
Wie, a Korean American, will be the official golf ambassador and spokespers ...
- Is That Spokesperson A Kia Or A Mercedes?
Marketing: Sports, Jon Last - Tuesday, February 9, 2010
Making the right endorsement decisions has truly become a more complex confluen ...
- TeleBrands Audition Seeks The New Billy Mays
Marketing Daily, Karl Greenberg - Thursday, January 21, 2010
It's a tall order to replace infomercial superstar Billy Mays, who di ...
- Carl's Jr.: Kardashian Paying Off For Us
Marketing Daily, - Monday, January 11, 2010
Carl's Jr., whose sexy commercials targeting its "hungry guy" core audience ha ...
- K-Swiss Signs Bryan Brothers To Multi-Year Deal
Marketing Daily, - Friday, January 8, 2010
Footwear and sportswear brand K-Swiss has signed ATP World Tour No. 1-rank ...
- P&G Adds To Its Olympic Spokes-Athlete List
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
The company says the athletes will be part of integrated campaigns wi ...
- EA Sports To Stick With Tiger Woods
Marketing Daily, - Wednesday, January 6, 2010
EA Sports will stick with Tiger Woods as it launches its late ...
- Bruce Willis Hooks Up With Sobieski Vodka
Marketing Daily, Karlene Lukovitz - Wednesday, December 23, 2009
Willis was chosen as the brand's ambassador because his personality and t ...
- AirTran Sees Slam Dunk With Magic's Howard
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2009
Despite the ongoing sex saga involving Tiger Woods, AirTran's Christopher White sa ...
- Tiger Disappears From Tube But Gatorade Move Was Planned
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
You've probably heard the broadcast reports that "Pepsi is dropping Tiger" bu ...
- Please, Let Billy Mays R.I.P.
Marketing Daily, Paul Allen - Tuesday, December 1, 2009
He should be parodied on a "Mad Men" episode, not have h ...
- To Believe Or Not To Believe (That Is The Question)
Marketing: Sports, Barry Janoff - Tuesday, October 20, 2009
The fact that Billy Mays is still on TV pitching such goo ...
- Decisions, Decisions
Marketing Daily, Aaron Baar - Wednesday, August 19, 2009
Now, I ask you, ladies and gentlemen of the marketing jury: H ...
- Puma Employees Become Ambassadors
Marketing Daily, Aaron Baar - Wednesday, August 19, 2009
The effort, "Puma Employees Only," features photographs of employees and their rand ...
- Taco Bell Chihuahua Dies
Marketing Daily, - Wednesday, July 22, 2009
The dog was best known for the Taco Bell ad campaign featuri ...
- Bad Boys Of Marketing
Marketing: Sports, Barry Janoff - Tuesday, July 21, 2009
So what does it take to be labeled a marketing bad bo ...
- Actor Chris Noth Hired By Life Insurance Industry
Marketing Daily, - Thursday, July 9, 2009
Noth will serve as the national spokesperson for Life Insurance Awareness Mon ...
- Mays Family Allows Commercials To Continue
Marketing Daily, - Thursday, July 9, 2009
The family of late pitchman Billy Mays, who died June 28, h ...
- Billy Mays, Oxiclean Pitchman, Found Dead
Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
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