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Nintendo Takes On World Cup With Wii Summer Games

Barry Janoff writes that Nintendo is going up against the World Cup with "Wii Games: Summer 2010," a national competition to include tournament events in 24 markets beginning July 16.

The event will culminate with a national championship in Los Angeles in early September. Eight of the events will be held at Six Flags theme parks "highlighting Nintendo's ongoing relationship" with the family park destination. The other 16 events will take place at major shopping malls.

Nintendo plans to support with regional multi-media marketing at each site with national spokesperson Shawn Johnson, who won a gold medal on the balance beam and three more silver medals in gymnastics at the 2008 Summer Olympics and was a "Dancing with the Stars" champion in 2009.



Read the whole story at NY Sports Journalism »

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