P&G's Gillette To Send 2 On National Road Trip

  • May 20, 2010
Procter & Gamble's Gillette brand is doing a summer promotion called "Ultimate Summer Job." It is choosing two people to travel the country, visiting events and promoting Gillette Fusion ProGlide razor and Gillette Fusion ProSeries skin care products.

People, preferably college students, have to go to ProGlideSummerJob.com to apply with video about how they would tout Gillette's Fusion ProGlide razor. Winners will be chosen on June 15 at a sport-style "draft" event in New York.

The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGlide van, appearing at major sporting and entertainment events and on nationally syndicated talk-shows. Content about their travels will be on YouTube and they will blog and post photos, video and interactive features. --Karl Greenberg



Next story loading loading..