- Gen Z - Why This Mobile-First Generation Is Different
Performance Marketing Insider, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider Podcast, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertisi ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, ...
- Here's How Letting Go Brought In Great Results For Rust-Oleum
MediaPost Connect, Nina Lentini - Friday, April 24, 2020
The brand sought to inspire the next generation of DIYers -- Millennial ...
- The Click Generation: Teens More Likely To Accept Email Ads
Email Insider, Ray Schultz - Thursday, February 21, 2019
A PowerInbox study shows that most teens will click through to ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Why Gen Y Likes Email: An Interview With SendinBlue's CEO
Around the Net in Email, Ray Schultz - Thursday, March 8, 2018
Teenagers prefer mobile apps and social media for retail messages, right? N ...
- Millennials Are Redefining How Healthcare Gets Health Done
Marketing: Health, Steve Bullock - Thursday, June 29, 2017
Millennials could be the game-changing consumer for healthcare marketing as we kn ...
- Survey Probes Millennials' Favorite Food, Retail Brands
Marketing Daily, Karlene Lukovitz - Tuesday, June 20, 2017
This marks the first time such research went beyond fashion, to foo ...
- On Social Media, Get The Girls To Get The Guys
Engage:Millennials, Leah Perlmutter - Tuesday, June 20, 2017
Bars have had it figured out for ages: A ladies night wi ...
- Froot Loops Partners With Hip Merch Brands To Woo Millennials
Marketing Daily, Karlene Lukovitz - Thursday, June 15, 2017
The marketing approaches to kids and Gen Y are different, but t ...
- Heightened Millennial Expectations Shift The Travel Industry
Engage:Millennials, Leah Swartz - Friday, June 2, 2017
Today, travel doesn't just stand for getting from one destination to anoth ...
- With Used Car Glut, Dealerships Must Focus On Tech, Gen Y
Marketing Daily, Nina Lentini - Wednesday, May 24, 2017
Autotrader's Steve Lind says, "They have so many options and much mo ...
- Millennials Most Likely To Spend On Brands They Love
Marketing: CPG, John Zealley - Monday, May 22, 2017
Despite claims that brand loyalty is dead among millennials, new research fr ...
- Understanding The Fickle Adult Beverage Consumer
Engage:Millennials, Holly Pavlika - Friday, May 19, 2017
Many of us will head to the grocery store this Memorial D ...
- The Millennial In-Store Experience - They Like Coupons!
Engage:Millennials, Nick Marchant - Friday, May 12, 2017
You've heard the stereotypes. Those youngsters are glued to their phones a ...
- Attention, Affluent Marketers: Please Watch Out For The Gap Between Millennials And Luxury
Engage:Affluent, Bob Shullman - Wednesday, May 3, 2017
Based on recent questions we have received about what’s really going ...
- Gen Zers Are Savvy Ad Blockers
Data and Targeting Insider, Laurie Sullivan - Thursday, April 13, 2017
Those born during the Gen Z generation have no problem with letti ...
- How Financial Marketers Can Appeal To The Millennial Mindset
Engage:Millennials, John Piontkowski - Tuesday, April 11, 2017
While the YOLO mentality runs rampant amongst millennials, this demographic is quick ...
- 5 Things You Need To Know About Millennials And Health
Marketing: Health, Kipp Jarecke-Cheng - Friday, March 24, 2017
Youth may be wasted on the young, but when it comes ...
- Stores Increase Advertising, Especially Social Media
Marketing Daily, Sarah Mahoney - Tuesday, March 21, 2017
Which promotional methods worked best last year? Free shipping was the bigge ...
- A New Generation's Behaviors Will Change Affluent Marketing
Engage:Millennials, Lena Bourgeois - Friday, November 11, 2016
Industries like insurance are struggling to capture the attention of younger generatio ...
- Mike's Harder Taps Tattoo Artist For 'Barrel' Launch
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2016
The brand that encourages Millennial guys to "go harder" is having Yun ...
- 3 Stats That Show How Millennials And Teens Are Disrupting Entertainment
Engage:Millennials, MaryLeigh Bliss - Friday, September 9, 2016
In our recent monthly survey on entertainment, we looked into young consumer ...
- Using Augmented Reality To Drive Social Success
Social Media Insider, Thom Forbes - Friday, July 15, 2016
We asked a few sources to comment on whether Pokemon Go ...
- Kellogg Opening Millennial-Friendly Cereal Cafe
Marketing Daily, Karlene Lukovitz - Thursday, June 30, 2016
The Times Square restaurant will offer dishes made of Kellogg's cereals a ...
- General Mills Woos Gen Y With First New Cereal Brand In 15 Years
Marketing Daily, Karlene Lukovitz - Tuesday, June 7, 2016
According to General Mills, it's one of only a few cereals ...
- Stores Should Shake Their Millennial Myopia
Marketing Daily, Sarah Mahoney - Tuesday, June 7, 2016
Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "A ...
- College Kids Turn Thumbs Down on Michael Kors, Ugg, Timberland
Marketing Daily, Sarah Mahoney - Monday, June 1, 2015
"I never try to understand the why of this. I'm a 50-year-o ...