EA Sports To Stick With Tiger Woods

  • January 6, 2010
EA Sports will stick with Tiger Woods as it launches its latest golf game, Tiger Woods PGA Tour Online.

According to a blog written by EA Sports president Peter Moore, the company is dedicated to creating as real-to-life sports simulations as possible.

"Our relationship with Tiger has always been rooted in golf," Moore wrote. "We didn't form a relationship with him so that he could act as an arm's-length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world's best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come."--Aaron Baar

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