• March 7, 2012

Mission Athletecare, an athlete-founded athletic gear company has tapped seven-time NBA All Star, Dwight Howard to be a partner.
 
He joins Dwyane Wade, Steve Nash and Brandon Jennings. The company was recently named the "Official Athletecare Partner" of the NBA and the "Official Traction Partner" of the NBATA (National Basketball Athletic Trainers Association.)

The company last fall introduced the grip-enhancing products Court Grip and Power Grip at Foot Locker. The two products are rolling out to sporting goods retailers nationwide.
 
The company also makes muscle care, foot care, grip enhancements, anti-chafe, and sun care products sold at chains like Dick's Sporting Goods, The Sports Authority, Hibbett Sports and Sport Chalet.