Walmart will have a big presence at the NASCAR All-Star race in Charlotte, N.C., while stores will sell NASCAR merchandise and host fan events starting Tuesday. The retail events feature race cars, appearances by drivers Trevor Bayne and Jeff Burton, and racing simulators this week.
The relationship includes a Legends of Racing component aligned with the retail giant's 50th anniversary, and including the sponsorship of Bill Elliott's No. 50 Walmart Chevrolet, at the Coke Zero 400 at Daytona on July 7. The company says Elliott and the show car version of the No. 50 will also make appearances at Walmart stores nationwide leading up to the race.
An online component of the Legends program includes a consumer content program at Walmart.com/NASCAR, where fans are encouraged to give their opinions about top moments in NASCAR history, and vote on Bill Elliott's uniform and helmet design.
Walmart stores are doing targeted discounts on raceway snacks, T-shirts and racing flags. The company said in a statement that a larger selection is at its NASCAR microsite.