Jockey is launching a campaign for a new line of athletic underwear called Jockey Sport Performance Underwear; a collection of men’s tops and bottoms available in cotton, microfiber and pro performance material.
With the message “Get Real,” the campaign features advertisements in men’s magazines, online outlets and broadcast channels like ESPN and Comedy Central. It also revives an original Jockey athlete, Babe Ruth, in retro TV spot.
The effort, via NSG/SWAT delivers digital, TV and print creative. Media planning and buying by partner, GRP Media. The campaign makes the athletic male, between 25-39, an “Underwear Authority.”