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Martha Stewart Pitches Toyota Avalon

Martha Stewart is pitching Toyota's Avalon full-sized sedan under “Martha Stewart’s American Made” initiative. A Toyota spokesperson noted, “Partnering with Martha Stewart and the American Made initiative made perfect sense for us – after all, about 70% of Toyota vehicles sold in the US are built here.  And, the 2013 Toyota Avalon is the perfect example of our commitment to building in America.” Details were not forthcoming on how and when Toyota would join with Martha Stewart’s empire of brands.

Read the whole story at Detroit Bureau »

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