Around the Net

What Happens When a Company Fires Its Founder/Ad Campaign Star?

It’s a fine line when a company founder also plays the role of spokesperson in ad campaigns. Sure it’s cost-effective, but what happens when the company fires the founder? Do they continue to be a presence in ad campaigns? Men’s Warehouse is fielding just these questions now as company founder George Zimmer was recently ousted. Fans took to the Men’s Warehouse Facebook page to voice their disapproval, some, like this tidbit, riffing on Zimmer’s famous ads. “You’re going to miss the way I shopped. I guarantee it.”

Read the whole story at The New York Times »

Next story loading loading..