A new TV ad campaign from Boston's Salem Five bank features an animated version of Red Sox star Dustin Pedroia saying Salem Five is as passionate about banking as Pedroia is about
baseball. The script for one spot has Pedroia saying things like this: “Baseball’s not just my job, it’s my life. I eat, drink and sleep baseball. I breathe baseball. If I ever
cried, I’d cry baseballs. But I don’t cry because I’m the laser show, man.”
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