Pinterest can do much for a search campaign.
Speaking at MediaPost Search Inside Summit, Jonathan Mendez, chief executive officer of Yieldbot, says "Pinterest drives way more traffic than Facebook for most our publishers."
As has been said at the conference a lot of search campaign efforts can strongly connected to publishers' content.
"Search and social are driving a lot of traffic," says Mendez "Publishers are sitting in the middle. We are able to see the content that is being pinned, from the pins to pages and then to click paths. It's a great window."