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Why Mazda's 'Lorax' Ad Doesn't Work
- Fast Company , Thursday, March 15, 2012 10 AM
If Mazda wants attention, it has certainly gotten it. Blogger Laurel Sutton notes that the Mazda CX-5 commercial disguised as a commercial for the movie Dr Seuss' “The Lorax” has been seriously trashed far and wide for promulgating the idea that a big automobile could get "The Truffula Tree Seal of Approval."
"Theodor Seuss Geisel, despite having gotten his start in advertising, was ever reluctant to have his characters exploited for commercial use," she writes. "I suspect he wouldn't have thought it was a great idea to have a character, famous for protesting the abuse of natural resources, shilling for a car."
