Mindshare Wins RAC Media Duties
Media shop Mindshare, a unit of WPP’s GroupM, has been awarded media responsibilities for Rent-A-Center in the continental U.S. and Puerto Rico, the client and agency
confirmed today.
The client spent over $30 million on ads in 2011, according to Kantar Media.
The assignment includes media planning and buying responsibilities for traditional broadcast TV and radio. In addition, the client will utilize the corporate trading services of GroupM’s The Midas Exchange (TMEX). Like other trading operations, TMEX works with clients to exchange unsold goods and services, or other assets, for ad time.
GroupM formed its TMEX in 2010, when the recessionary climate heightened demand for such services.
The Rent-A-Center win followed a four-month review. The review included the incumbents, Omnicom’s OMD and sister corporate trading operation Icon International. OMD handled the account beginning in 2007. At the time, Aegis Group’s Carat was the incumbent. Other contenders in the just-concluded review could not be immediately determined.
Commenting on the selection, Rent-A-Center CMO Ann Davids stated that Mindshare was chosen for its "superior ability to develop and execute a full-service broadcast media strategy that will create increased awareness for our brand.”
The assignment will be handled by Mindshare’s New York office, which begins work immediately.
Rent-A-Center, based in Plano, Texas, offers customers name-brand furniture, electronics, appliances and computers through flexible rental purchase agreements. Last year, the company reported annual revenues of nearly $3 billion with net profits of $165 million.
Recent MediaDailyNews Articles
-
Fox May Stream Super Bowl On Authenticated Basis June 19, 9:04 p.m.
The past two Super Bowls have been streamed free online, but Fox may offer a type ... -
Univision, 'Variety' Team For Original Content June 19, 5:43 p.m.
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving ... -
UK Ad Spend Forecast To Hit $20B June 19, 5:40 p.m.
The pace of ad spending in the UK is picking up. Measured media expenditures in the ... -
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have been inking and completing upfront ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ...
1 comment on "Mindshare Wins RAC Media Duties".
Leave a Comment