Mobile Video Traffic to Exceed PC Traffic by 2015; Vendors Race to Optimize Mobile Video Ads
With mobile video traffic on a pace to exceed PC traffic, this year will likely bring a slew of mobile video ad innovations.
Case in point. Interactive ad technology vendor Jivox is rolling out new features to enable “mobile-optimized landing pages” for any multi-platform campaign that includes smartphones.
This is a good thing. How many times have you clicked on a mobile link only to have to scroll across the screen back and forth and back and forth til your eyes pop out? (Happened to me last week. Fortunately, only one eye fell and I popped it back in).
Jivox said the new features let marketers create mobile pages for viewing on both Android and Apple smartphones, and are designed for developers to quickly and easy optimize the pages to boost engagement and lead generation.
Jivox isn’t alone in tweaking its tools for phones. Ad management platform VideoPlaza recently relaunched its platform to be device agnostic so publishers can sell across PCs, mobile phones, tablets, game consoles and connected TVs. Also, most video ad networks include mobile devices as part of their networks.
Research firm IDC expects that by 2015 more U.S. Internet users will access the Web through mobiles devices than through PCs.
Want more evidence of mobile video growth?
Cisco has predicted that two-thirds of the world’s mobile data traffic will be video by 2016 and that mobile video traffic will grow “25-fold” between 2011 and 2016.
Closer to home, online video technology firm Ooyala recently reported that the number of video plays on tablets, mobile devices and connected TVs nearly doubled in the fourth quarter of 2011 over the third quarter in its network of sites.
Recent Video Daily Articles
-
Too Much of A Soap Thing: 'All My Children,' 'One Life to Live' Will Lengthen Time Between New Episodes May 17, 1:22 p.m.
There’s something interesting to be learned—maybe—from the revelation that fans of the new online versions of ...
-
The Wonders and Contradictions of Counting Audiences May 16, 2:10 p.m.
The emerging digital age is nothing if not contradictory and filled with its own ironies, and ...
-
Networks Want a Better Accounting of All That Television Online May 15, 2:15 p.m.
Editor's Note: This story incorrectly refers to Nielsen Online Campaign Ratings as the data source for ...
-
The Private World of Broadcast Upfronts May 14, 3 p.m.
The new broadcast network schedules being announced this week include the typical ballyhoo, but it seems ...
-
My Advertisement For Online Advertisments May 13, 2:40 p.m.
I bristle at the notion of watching commercials for fun, but I bristle at a lot ...
-
Those Vine Videos Do Get Around, A New Study Says May 10, 9 a.m.
Unruly, the company that tracks video sharing, reports this morning that five Vine videos are shared ...
-
'Made for Web' Content Work Just Fine For Advertisers, Says New Tremor Video Research May 9, 10:08 a.m.
Some of online video’s top content makers spent all of last week showing advertisers their new ...
-
Baseball's Highlights Get Some Highlighted Exposure May 8, 8 a.m.
If you haven’t see it already, you will soon: Major League Baseball video clips will start ...
-
Wait! You Mean You Can't Always Get What You Want? May 7, 3:29 p.m.
You can’t always get what you want was the name of a classic Rolling Stones song ...
-
Would Consumers Pay For YouTube Channels? May 6, 1:20 p.m.
Just after it gave its NewFront presentation without mentioning it at all, The Financial Times says ...
1 comment on "Mobile Video Traffic to Exceed PC Traffic by 2015; Vendors Race to Optimize Mobile Video Ads".
Leave a Comment