• by Gavin O'Malley , Staff Writer @mp_gavin, April 10, 2012

Welcome to Media Magazine’s 8^th Annual Outfront conference, which you can always count on to get out in front of Madison Avenue’s annual upfronts. As Media editor-in-chief Joe Mandese is now explaining, expect some deep dives into cord-cutting, TV extensions, second screens, third screens, scatter markets, Internet video, tipping points, the wisdom (or lack thereof) of crowds, and data galore.