News Brief

BlackArrow VOD System Proves Versatile

BlackArrow is introducing software that will allow TV programmers to use their existing advertising campaign management systems to place national ads in VOD content, provided that cablers use the vendor's VOD ad system, reports B&C. The company's ad router tech lets providers offer various options for managing ad inventory.

Recommend (13) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.