NBCU's New Film Division Targets Ad Community

The New York Times, Thursday, April 19, 2012 4:02 PM
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Launching Curve Films, NBCUniversal aims to jazz up research reports  for the ad community with specially created films and graphically sophisticated books that "would not look out of place on an office coffee table," writes Stuart Elliott.

First up, a 22-minute film called "Y Now" (about millennials) to be sent by email to "1,000 employees at agencies around the country," starting Monday.

Read the whole story at The New York Times »

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