According to a survey from Doremus and the Financial Times, 43% of surveyed global executives say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular.
Representing a mix of industries and company sizes:
Among executives who own both a smartphone and a tablet device:
Most tablet owners use their devices extensively:
Mobile apps use varies by age:
North American execs are the heaviest users of mobile apps, whereas execs in Asia use them least, the study also found.
Travel apps are far more popular via tablet device than smartphone (64% vs. 47%), as are entertainment apps (67% vs. 40%) and shopping apps (52% vs. 27%); however, that gap is somewhat narrower among users of social networking apps (56% vs. 43%).
Mobile and Tablet Apps Installed (% of Respondents)
Source: Decision Dynamics Tech Survey, Doremus & Financial Times, April 2012
Daniel Rothman, Director of Research in the Americas for the Financial Times, notes that “... these findings are consistent with the Financial Times’ experience... we’ve seen a sharp rise of mobile users (52% on smart phones and 49% on tablets) over the last six months...”
For additional information about the study, please visit Doremus here.