7UP Courts Hispanics With Soccer

Promo Chief Marketer , Wednesday, May 9, 2012 9:36 AM
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7UP has formed a deal with Alianza de Futbol, the premier Hispanic U.S. soccer-scouting program. A major component of the deal is 7UP’s launch of the Sueño Alianza soccer tryout series designed to give up-and-coming soccer players the chance to fulfill their dreams of playing collegiate or professional soccer.

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