Around the Net
7UP Courts Hispanics With Soccer
- Promo Chief Marketer , Wednesday, May 9, 2012 9:36 AM
7UP has formed a deal with Alianza de Futbol, the premier Hispanic U.S. soccer-scouting program. A major component of the deal is 7UP’s launch of the Sueño Alianza soccer tryout series designed to give up-and-coming soccer players the chance to fulfill their dreams of playing collegiate or professional soccer.
