Commentary
"?" Looms Large At OMMA Social
- by Gavin O'Malley , Staff Writer @mp_gavin, May 15, 2012
No Kool-Aid being served at OMMA Social, today.
On the contrary, the punctuation mark of the day is a big fat “?” according to Catharine Taylor, MediaPost columnist and conference MC.
Social marketing’s success (!) … ?
Social-driven marking strategies (!) … ?
Big budgets going to social (!) … ?
Madison Ave. happy with social (!) … ?
… You get the idea.
Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.
