Who Needs Web Sites When You Have Social

If Buzzfeed’s founders founded Buzzfeed, today, there would probably be no Buzzfeed.com, according Buzzfeed President Jon Steinberg. (Not a founder himself, Steinberg joined Buzzfeed from Google in mid-2010.)

Rather, Steinberg thinks (out loud at OMMA Social) that the trend aggregator -- which uses a combination of algorithmic and human sifting to pick popular Web content -- would exist as a “super presence” on super social-hubs likes YouTube and Facebook.

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