January 25, 2023
Networked Insights Supplies TV Data To Magna Clients
- by Steve McClellan @mp_mcclellan, May 15, 2012
IPG’s MagnaGlobal has struck a deal with Networked Insights (NI) to provide it with social media data and analysis related to TV programming.
NI monitors the social media space to glean insights about audience interests and opinions about content and brands. NI’s analytical platform delivers recommendations on the exact TV shows …
