The Present Day Jeff Greenfield, Not-So-Polite
He just dropped the “bullsh**t” bomb, not once, but twice, on his attribution panel at OMMA RTB. And just for the, er heck, of it, he just threw out and F-bomb too.
But he has a good reason. It’s because he’s pissed off with the state of accountability of online advertising.
“Right now, digital advertising is a lie. It’s a complete lie,” he insisted, saying that the whole “last click” KPI isn’t all it’s cracked up to be.
Recent Show Daily Articles
-
New social media players race: Tough roads ahead. May 20, 4:36 p.m.
While new broad base social media players try to make a dent, it is more likely ...
-
Pinterest Deemed 'Experimental' Option May 20, 4:23 p.m.
When it comes to Pinterest, most of the agency panelists view the image-centric social network as ...
-
How Agencies Weigh Social Networks May 20, 4:01 p.m.
When it comes to evaluating social platforms, an OMMA Social panel of agency executives and social ...
-
Expedia, Latam Airlines Team On Social Efforts May 20, 3:39 p.m.
Latam Airlines in 2011 joined forces with Expedia participating partner in Expedia’s FriendTrips campaign, the largest ...
-
Advertising Still Experimental For Second Screen May 20, 3:01 p.m.
Are advertisers getting value out of second-screen yet? The panelists suggested its still early days for ...
-
Twitter Is True Second-Screen App May 20, 2:38 p.m.
In the first afternoon panel at OMMA Social, agency and other executives take up the topic ...
-
Why Mark Zuckerberg Is So Close To Comedy Central's Heart May 20, 2:08 p.m.
What do Mark Zuckerberg, Twitter creator Jack Dorsey, Tumblr father David Karp, and Pinterest's Ben Silbermann ...
-
In Defense Of Attribution May 20, 12:25 p.m.
Earlier in the day at OMMA Social, “attribution” -- the marketing model that attempts to attribute ...
-
Social Success Requires Clear Goals May 20, 12:04 p.m.
While flying blind can be a thrill, successful social media strategies require well-defined goals and objectives, ...
-
Drug Companies Face Social-Media Risks May 20, 11:54 a.m.
Drug Companies Face Social-Media Risks Drug companies that maintain a social-media presence risk significant fines if ...
Be the first to comment on "The Present Day Jeff Greenfield, Not-So-Polite"
Leave a Comment