He just dropped the “bullsh**t” bomb, not once, but twice, on his attribution panel at OMMA RTB. And just for the, er heck, of it, he just threw out and F-bomb too.
But he has a good reason. It’s because he’s pissed off with the state of accountability of online advertising.
“Right now, digital advertising is a lie. It’s a complete lie,” he insisted, saying that the whole “last click” KPI isn’t all it’s cracked up to be.
Joe Mandese is the Editor in Chief of MediaPost, OMMA Magazine and MEDIA Magazine. You can reach Joe at firstname.lastname@example.org.