He just dropped the “bullsh**t” bomb, not once, but twice, on his attribution panel at OMMA RTB. And just for the, er heck, of it, he just threw out and F-bomb too.
But he has a good reason. It’s because he’s pissed off with the state of accountability of online advertising.
“Right now, digital advertising is a lie. It’s a complete lie,” he insisted, saying that the whole “last click” KPI isn’t all it’s cracked up to be.
Joe Mandese is Editor of MediaPost.