"It's a One Video World"
That’s what Gary Reisman, Principal & Owner of NewMediaMetrics, believes. When asked by panel moderator Tim Hanlon, CEO & Managing Director of the Vertere Group, LLC., whether or not TV “owned” video, Reisman said, “It’s a one video world.”
Reisman related the situation to cable vs. broadcast in the television world. He says that if you watch cable or broadcast, you are watching television either way. It all gets lumped together in the end.
Whether or not we truly live in a “one video world” can be debated. Reisman has a good point though. No matter which platform a video is viewed on – TV or digital – it’s a video either way.