Dunkin' In First Product Launch Via Twitter
For the first time, Dunkin’ Donuts is using Twitter as the initial vehicle for a product launch.
From May 21 through May 24, Dunkin’ is running a “Mocha MaDDness Twitter Sweepstakes” to pre-promote its new Mocha K-Cup packs, which will be available for purchase for a limited time starting in June, at Dunkin’ restaurant locations.
Fans can earn a chance to win a 14-count carton of the Mocha K-Cups before they appear in Dunkin’ stores by signing up to follow @DunkinDonuts on Twitter, and tweeting a message to that handle that includes the hashtag “#MochaMaDDness” and also includes their response to the question: “Why do you want to be among the first to try the new Dunkin’ Donuts Mocha K-Cup packs?”
Entries are limited to one per person, and entrants must be U.S. citizens 18 or older.
Ten winners will be chosen at random each day during the sweeps period, for a total of 40 winners.
The sweeps is Dunkin’s way of rewarding loyal fans by alerting them to the new product in advance of its availability in
Dunkin’ locations, as well as giving them a chance to win free samples.
As of early May 21, Dunkin’ had about 144,245 Twitter followers.
After the sweeps, the Mocha K-Cup packs launch will also be supported with other media/marketing.
Recent Marketing Daily Articles
-
Affluent Consumers Continue Spending June 19, 4:53 p.m.
Attribute it to an improving economy, or simply fatigue in behaving a certain way, but the ... -
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ...
Be the first to comment on "Dunkin' In First Product Launch Via Twitter "
Leave a Comment