Adobe PrimeTime Bridges Gap From TV To Online Video
Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices.
Primetime Simulcast supports apps for iOS and Android devices. Jeremy Helfand, vice president of monetization at Adobe, said it should reduce costs by providing a unified workflow integrating player and streaming ad server analytics. It cuts down the need for media companies to piece together solutions living in silos.
Some 181 million U.S. Internet users watched nearly 37 billion online content videos in April, and video ads represented nearly 9.5 billion, about 1 in 5 videos viewed online for the month, according to comScore Video Metrix.
Google Sites generating the highest number of views at 17 billion, followed by Hulu with 901 million and Yahoo Sites with 742 million. The average viewer watched 21.8 hours of online video content, with Google Sites at 7.2 hours and Hulu at 3.8 hours, earning the highest average engagement among the top ten properties, according to comScore.
Eliminating buffering would improve user experience and increase engagement rates making advertising more valuable for site visitor, publishers, media companies and clients.
Media companies forced to become technology providers attempted to build bridges to close the gap between siloed platforms, which created challenges with the organization. Adobe wants to help marketers think about what workflows will look like in the future as the two platforms -- linear and digital – combine.
The Primetime Simulcast tool also complements Primetime Highlights, which allows broadcasters to convert live streaming to short ad-supported video clips of news, entertainment and sports highlights.
Adobe released the next version of Auditude, a video ad managed and monetization platform, to insert and measure online video ads. The integration of AudienceManager and third-party site data enables publishers to understand who views the ad and target their content accordingly. A feature in the platform, Partner Management, will now allow media company partners to share revenue and allocation of sales rights with syndication partners.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Adobe PrimeTime Bridges Gap From TV To Online Video"
Leave a Comment