AOL Names Brody CEO, Advertising.com Group
As part of what the company calls a more “segmented” operational strategy, AOL has named Ned Brody CEO of Advertising.com Group. The Ad.com Group is currently comprised of AOL’s display, video, and mobile network lines of business.
“Starting in Q2, we have aligned our operating focus around brand measurement and management,” Armstrong explained in a staff memo.
Along with a continued focus on consumer brands, Armstrong said AOL plans to scale its enterprise advertising and publishing brands with the Advertising.com Group.
Jim Norton will remain SVP of AOL Advertising, but now reports directly to CEO Tim Armstrong; he will become a part of the executive committee.
“Jim's team will continue to support Ned's organization as a significant sales channel against the top advertisers and agencies for the Advertising.com Group and AOL's owned-and-operated properties,” Armstrong said.
This marks the second time that AOL has reshuffled its ad executives since its head of sales Jeff Levick left last summer. In his place, Brody was promoted to the new position of chief revenue officer and president of AOL Advertising, where he oversaw the company's global owned-and-operated advertising, global network business, sales and advertising and publishing products.
Separately, AOL has named Janet Balis as publisher of The Huffington Post Media Group. Formerly SVP and head of sales strategy, marketing and partnerships at AOL, Balis will oversee the development of partnerships and strategies for HPMG.
Moritz Loew, former chief agency officer and GM of sales for MSNBC Interactive, has been named head of sales specialist and SVP for HPMG.
During the first quarter, AOL reported that, while overall ad revenue rose 5% -- buoyed by a 23% rise in revenue at Advertising.com -- U.S. display ad sales fell.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "AOL Names Brody CEO, Advertising.com Group"
Leave a Comment