Wieden + Kennedy won the Grand Effie for its “Imported from Detroit” campaign for Chrysler. It was one of 10 finalist; last year Wieden also won for the Old Spice "The man your man can smell like" work. The other contenders, included Leo Burnett/Starcom’s “Mayhem” for Allstate; BBDO’s “Convincing youth not to text” for AT&T; Ogilvy & Mather’s “Watson” for IBM; Bartle Bogle Hegarty/Carat’s “Say it without saying it” for Johnnie Walker; and Ogilvy/MEC’s “The life improvement store” for Ikea. "Imported from Detroit" launched on the Super Bowl last year. Ogilvy won the most Effies overall, with 17. Burnett won 13 and Crispin Porter + Bogusky took home seven.