Ford, Coke Endorse Facebook
Who needs General Motors? On the heels of losing the carmaker’s support, Facebook is getting separate nods from Ford Motor Co. and Coca-Cola Co. -- each of which say they are finding value in Facebook advertising. Ford, for its part, said it plans to expand its use of the social network with more advertising.
“The remarks amounted to major-player endorsements for Facebook's advertising business in the wake of the social network's disappointing initial public offering last month,” writes The Wall Street Journal. Ford's global sales and marketing vice president, Jim Farley, said the automaker is deepening its use of social media, particularly on Facebook, to improve its image among potential buyers. "Someone who 'likes' you on Facebook is substantially more willing to advocate the brand," he said at an event, this week, WSJ reports.
In Cannes, Coca-Cola marketing chief Joe Tripodi said he was confident that Facebook ads probably helped drive beverage sales. "If we can get 40-million plus fans, or even some subset of them talking positively about the things we're doing, ultimately that's a good thing for us," he said, per WSJ. Last month, GM ended a $10 million campaign on Facebook, declaring that the paid ads had failed to impact car purchases.
Recent Around the Net In Online Marketing Articles
-
Cheaper Nook's Getting Web Browsers, Email May 20, 11:25 a.m.
Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...
-
Foursquare Gets $41M In Private Equity April 11, 11:34 a.m.
Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...
-
Google Unveils Google Keep App March 21, 11:29 a.m.
Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...
-
Nexflix Friends Facebook March 13, 2:29 p.m.
In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...
-
Mason Out At Groupon March 1, 10:45 a.m.
Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...
-
Groupon Loses Market Value Feb. 28, 11:34 a.m.
In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...
-
Foursquare To Take Credit, Debit Cards Feb. 26, 11:23 a.m.
In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...
-
Pinterest Valued At $2.5B Feb. 21, 12:47 p.m.
Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...
-
HP To Adopt Google's Android System Feb. 14, 11:59 a.m.
Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...
-
Amazon Creating App Currency Feb. 5, 11:11 a.m.
Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...
Be the first to comment on "Ford, Coke Endorse Facebook"
Leave a Comment