Chrysler Taking Vehicles To Employees
Chrysler is taking its vehicles on the road to employees both at Chrysler facilities and also at the companies that supply technology and components to Chrysler vehicles. The traveling showroom comprises a 19-week tour to Chrysler Group, its affiliate companies, and supplier employees, and gives them a chance to test drive different models.
Nearly 22,500 people participated in last year's road tour, and 1,115 of them took a test drive. The 95-stop tour kicks off this week with a visit to the IAC Group in Southfield, Mich. The half-day event takes place at a company's headquarters where employees eat lunch, take a test drive, talk to product specialists, and learn about vehicle discount information.
The tour includes build-your-own-vehicle kiosks, brand immersion centers, Uconnect in-vehicle telematics presentations, event giveaways and a daily grand prize. This year's tour also features a lowered-floor Chrysler Town & Country or Dodge Grand Caravan minivan.
Local dealers provide additional Chrysler Group models for test drives at each location.
The static vehicle displays feature the Chrysler 200 and 300, Jeep Grand Cherokee and Wrangler, Dodge Dart, Challenger R/T, Charger Super Bee, Fiat 500 Abarth and Lounge, and Ram 1500.
A spokesperson for Chrysler sales operations tells Marketing Daily that the program is aimed at building awareness, and is paired with employee discount offers on Chrysler, Jeep, Dodge, Ram, and Fiat vehicles. "We started it last year as a way to roll out new products to employees and suppliers and affiliate companies for greater product awareness. We do this all over the country, by business centers of which we have nine now; each region encompasses a number of states." He says dealers, who are not considered employees, participate as suppliers.
"We are expecting, based on the first stops, that we will surpass the number of visits we got last year," he says of the program, which runs through the end of October.
Recent Marketing Daily Articles
-
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Skyy Launches 'Be Part Of The Art' May 20, 4:22 p.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ... -
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ... -
4 Types Of Marketing Cultures: How Fast Is Yours? May 20, 9:16 a.m.
Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ... -
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ...
Be the first to comment on "Chrysler Taking Vehicles To Employees "
Leave a Comment